Brett 101, And The Tool Winemakers Don’t Know They Need (Yet)

February 18, 2016  •  Media / Article


Every so often a new idea passes my desk that’s promising and still under the radar. Sometimes it’s a vineyard management tool, sometimes it’s a fresh communication strategy, and sometimes it’s been an environmental or social initiative that sparks a broader impact.

These are the moments that, as a writer, catch my attention and pique my interest. They’re also front-of-mind, so I start asking around about them during conversations with colleagues and friends in the industry. If the responses include familiarity, interest, curiosity or — best of all — buy-in by early adopters, I dig deeper.

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